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Urgent help needed I’m seeing completely different traffic numbers across tools how do you actually validate what’s real?

The user is complaining about inconsistent traffic numbers across different analytics tools, including internal analytics. They are struggling to validate what is real and are looking for ways to find a reliable signal, indicating dissatisfaction with the current state of analytics data.

Jul 02, 2026

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Overrode a Property/Data Stream?

The user is expressing frustration and concern about losing years of data due to an accidental override of a property in Google Analytics. They are asking for help to recover the lost data, which clearly indicates a complaint about a negative experience with the platform.

Jul 01, 2026

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GA4 campaign data import from https

The user is complaining about the vagueness of Google Analytics 4 documentation regarding campaign data import from HTTPS. They are struggling to get a solution working and are frustrated by the lack of clear instructions, indicating a negative experience with the platform's documentation.

Jul 01, 2026

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Google search console hasnt updated for more than 20 days now

The user is complaining that Google Search Console hasn't updated for over 20 days, which is a critical issue for their website analysis. They are also mentioning that another subreddit for Google Search Console was locked, highlighting their frustration with getting help for this problem.

Jul 01, 2026

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Is anyone having weirdly low traffic?

The user is reporting a sudden and significant drop in website traffic and noticing discrepancies between traffic numbers on their phone and browser within GA4. They are questioning if it's an SEO issue or something 'goofy' happening with GA4, indicating a potential problem or complaint about the tool's accuracy or behavior.

Jun 30, 2026

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New bot spam in GA4 since June 2026?

The user is experiencing renewed bot spam in GA4 and is asking if others are facing the same issue and what they are doing about it. This indicates a complaint about the presence of bot traffic affecting their analytics data.

Jun 30, 2026

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If you’re still running client-side tracking for E-commerce in 2026, you’re basically guessing.

The user is complaining about the unreliability of client-side tracking for e-commerce and the resulting data discrepancies in GA4. They are advocating for server-side tracking as a solution, expressing frustration with the current broken foundation of client-side tracking.

Jun 30, 2026

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Big amount of (not set) / unassigned traffic source

The user is reporting a high percentage of '(not set)' and 'Unassigned' traffic sources in their GA4 data and is seeking ways to get more accurate information. This indicates a problem with how traffic sources are being categorized in GA4, leading to a complaint about data accuracy.

Jun 29, 2026

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Sick of bot clicks inflating your Google Ads metrics? Looking for feedback on a simplified audit concept.

The user is complaining that Google Ads data has become 'completely unusable' due to bot traffic and that standard GA4 dashboards are a 'cluttered mess' for filtering this data. They are seeking feedback on a potential solution, indicating significant dissatisfaction with the current analytics situation.

Jun 28, 2026

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Manually building UTM parameters for every link is killing my productivity. Any solutions?

The user is complaining that manually building UTM parameters is 'killing their productivity' and that their current method (Google Sheet) is not scalable. They are looking for solutions to automate this process, indicating a pain point with a common analytics-related task.

Jun 25, 2026

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If you are an eCommerce brand on a non-Plus plan, your data is about to go completely dark.

This post warns about e-commerce data going 'completely dark' due to Shopify's platform changes and the subsequent impact on Meta CAPI and Google Ads tracking. It highlights issues like algorithmic fatigue, inflated CPAs, and blind scaling due to broken data, implying a negative consequence of relying on current tracking methods which are often integrated with Google Analytics.

Jun 25, 2026

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Bot Traffic suspicions

The user is investigating a suspicious spike in Direct traffic in GA4 and detailing characteristics of the traffic that suggest it might be automated. They are asking if others have seen similar traffic and what it might be, indicating concern about the integrity of their GA4 data.

Jun 24, 2026

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Source/Medium with sessions but no users

The user is experiencing a situation in GA4 where certain source/mediums show sessions but zero or one user, especially for UTM-tagged campaigns. They are asking for causes and investigation starting points, indicating a problem with how GA4 is attributing users and sessions.

Jun 24, 2026

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new job, think i came across bot traffic in direct traffic. need advice please

This post is identical to t3_1uefz66 and describes a suspicious spike in Direct traffic in GA4, with characteristics suggesting automated activity. The user is seeking to determine if it's real traffic, an attribution issue, or automated traffic, indicating a concern about the accuracy of their GA4 data.

Jun 24, 2026

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Has Google Changed Bounce Rate in GA4?

The user is questioning if Google Analytics 4 has changed how it calculates bounce rate, as they are seeing a consistent 0% bounce rate on all their top pages. They are asking if something has changed with the calculation, indicating a potential problem or unexpected behavior in GA4 reporting.

Jun 24, 2026

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Managing eight client reporting dashboards from different ad platforms is becoming a full time job inside my actual job

The user is complaining that managing multiple client reporting dashboards from different ad platforms is becoming a 'full time job inside my actual job' and that Looker Studio dashboards are 'always stale'. They are seeking a way to centralize reporting without custom builds or manual exports, highlighting a frustration with current reporting tools.

Jun 23, 2026

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Sudden traffic drop since late May with no major content changes

The user is reporting a significant traffic drop since late May with no apparent content changes and is asking for causes and specific reports to check in GA4 and Google Search Console. This indicates a problem with their website's traffic that they are trying to diagnose using analytics tools.

Jun 20, 2026

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What are the biggest tracking issues you’ve found affecting Smart Bidding performance?

The user is asking about the biggest tracking issues affecting Smart Bidding performance, specifically mentioning conversion data quality problems like duplicate events, missing tracking, and GA4 vs. Google Ads attribution differences. While they mention GA4, the complaint is about tracking issues in general that impact ad performance, not solely GA4 itself.

Jun 20, 2026

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Google Ads traffic not attributed correctly?

The user is reporting that Google Ads traffic is not being attributed correctly in GA4 for two clients, with one showing no traffic from a Display campaign and the other a 95% drop in traffic from Search/PMax campaigns. They are asking for suggestions to fix attribution, indicating a significant problem with GA4's tracking accuracy for Google Ads.

Jun 19, 2026

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Custom Dimensions (Not set)

The user is experiencing an issue where custom dimensions in GA4 are showing as '(not set)' even though the parameters are being received correctly in DebugView and sent through Server-Side Google Tag Manager. They are asking for potential causes, indicating a problem with GA4's custom dimension reporting.

Jun 19, 2026

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Anyone having trouble adding reports to already-created collections?

The user is new to GA4 and is encountering an 'Internal Error 500' when trying to add reports to already-created collections. They are asking if others are experiencing this issue, indicating a technical problem with the GA4 interface.

Jun 19, 2026

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GA4, where’s my traffic coming from?

The user has Google Analytics set up but loses track of user sources when users navigate to a different subdomain ('app.insurancecallsdirect.com/register'). They are asking for help to track users through the funnel, indicating a limitation or complexity in GA4 for cross-subdomain tracking.

Jun 19, 2026

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GA4 or Social Platforms Rewriting Mediums/Campaigns

The user is experiencing 'referral' traffic showing up in both the Medium and Campaign parameters for META and TikTok, with no perceivable reason. They are asking where to search next and if anyone has encountered this issue, indicating a problem with how GA4 is attributing paid social traffic.

Jun 17, 2026

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GTM Preview Mode (Server and Web) and FB Test Events are firing just fine, but Events Manager and GA4 are not receiving data from real events

The user's Meta Pixel and Google Tag Manager setup is not receiving data from real events, despite GTM Preview Mode and Meta Events Manager showing events firing correctly. This discrepancy between testing and live environments indicates a problem with how data is being processed or received by GA4 (and Meta), leading to a complaint about tracking accuracy.

Jun 17, 2026

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Inconsistency in installs and users count in my tool

The user built a tool and sees a large discrepancy between installs and users in Google Analytics. They are asking for help to understand the relationship between these metrics, indicating confusion and potential concern about the accuracy of GA4's user/install count.

Jun 16, 2026

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Google analytics showing zero traffic

The user's GA dashboard is showing drastically reduced traffic, even dropping to zero, while another tool shows sustained traffic. They are asking why GA is not tracking visits, indicating a major issue with GA4's data collection or reporting.

Jun 13, 2026

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Views dropped during the same period

The user has noticed that views for specific articles have dropped significantly over a period, with the current view count being much lower than historical data. They are asking how this can happen, implying a concern about the accuracy or behavior of the analytics reporting in Google Analytics.

Jun 12, 2026

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GA4 launched an AI Assistant channel, heres what im seeing one month after announcement

The user is discussing the new 'AI Assistant' channel in GA4, its limitations (not recognizing all AI tools, referrer loss, lack of prompt/answer details), and how they are using custom regex to supplement it. While informative, it highlights perceived shortcomings in GA4's native AI traffic tracking, which can be seen as a complaint about its completeness.

Jun 12, 2026

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Someone is using Google Analytics notifications to spam

The user received a Google Analytics notification about being granted access to an account they don't recognize, which they suspect is being used for spam. They are asking how to report such an account to Google, indicating a security concern and a problem with how Google Analytics accounts are being misused.

Jun 11, 2026

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(not set) problem

The user is experiencing a large '(not set)' problem in their GA4 Landing Page report, with significant sessions but no new users or engagement time. They are confirming that tracking is being sent correctly and are asking what this indicates, pointing to a data discrepancy or misconfiguration in GA4.

Jun 11, 2026

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Spinning with no loading?

The user is asking if anyone else's dashboard is 'endlessly spinning with no data loading,' indicating a technical issue with the Google Analytics interface itself.

Jun 11, 2026

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Can't find my Campaign URL Builder UTMs in G4 Analytics.

The user cannot find their UTM campaigns in the GA4 'Session Campaign' filter, only seeing 'direct', 'organic', 'referral', and 'not set'. They suspect cookie consent might be the issue, indicating a problem with how GA4 is capturing and reporting campaign data, especially with consent settings.

Jun 10, 2026

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Which Shopify & Google Analytics Metrics Should I Track for a Restaurant Online Ordering Website?

The user is asking for advice on important Shopify and Google Analytics metrics for a restaurant's online ordering website and notes that Shopify and GA show different numbers for sales/traffic. They are asking how to interpret the difference and decide which source to trust, indicating a common complaint about data discrepancies between platforms.

Jun 10, 2026

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Your GA4 "Unassigned" traffic spike isn't a glitch. Your GTM container is just firing tags before the cookie banner grants consent.

The user is explaining that GA4's 'Unassigned' traffic spike is due to a race condition in GTM where tags fire before consent is granted, leading to lost identifiers and incorrect attribution. They are frustrated by the commonality of this issue and the resulting 'ghost data' that ad platforms optimize against, indicating a significant complaint about GA4/GTM setup problems.

Jun 08, 2026

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Client Wants to See Signed Case Data in GA4

The user is trying to import offline conversions from their CRM into GA4 for client reporting, but is facing issues with matching data due to the lack of Google IDs. They are asking for experience with the API or CSV upload, indicating a challenge with GA4's data import functionality.

Jun 03, 2026

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What's the most overrated feature in modern analytics?

The user states that dashboards are the most overrated feature in modern analytics because companies 'spend weeks building beautiful dashboards while basic conversion tracking was completely inaccurate.' They emphasize trusting ugly data over pretty data, indicating a complaint about the misplaced focus on dashboards over data integrity in analytics tools like GA4.

Jun 03, 2026

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How to Fix the Consent Mode V2 Race Condition That's Quietly Killing Your Shopify Tracking

The user is explaining how a race condition in consent mode V2 is 'killing' Shopify tracking by causing GTM to fire tags before consent is granted, leading to lost identifiers and wrecked attribution. They are highlighting a critical flaw in tracking setups that impacts data accuracy in GA4 and other platforms, which is a significant complaint.

Jun 02, 2026

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Finally figured out why a client's Meta EMQ dropped after moving to Shopify Checkout Extensibility.

The user discovered why a client's Meta EMQ dropped after moving to Shopify Checkout Extensibility, citing issues like tracking logic relying on old checkout, consent updating after requests, inconsistent identifiers, and events behaving differently. They are asking if others have faced similar issues, indicating problems with data reliability and attribution within the Shopify/Meta/GA4 ecosystem.

Jun 02, 2026

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"Last month"

The user is complaining about GA4's 'Last Month' date range functionality on the first day of the month, stating it incorrectly shows April instead of May. They are frustrated by this 'basic' calendar bug and wonder what else might be broken behind the scenes, expressing a strong dissatisfaction with GA4's usability.

Jun 01, 2026

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Filtered Analytics property reporting higher numbers than unfiltered property

The user is reporting that a filtered GA4 property is showing higher statistics (users, sessions) than an unfiltered property, which goes against expectations. They are asking why this might be happening, indicating a data discrepancy or unexpected behavior in their GA4 setup.

Jun 01, 2026

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The Silent Conversion Killer: Why Consent Mode V2 is Dropping Your Server-Side Data

The user is explaining how Consent Mode V2's 'consent race condition' is 'quietly tanking conversion data' by causing GTM to fire tags before consent is granted, leading to lost identifiers and data bleeding. They are highlighting a critical flaw in tracking setups that impacts data accuracy in GA4 and other platforms, which is a significant complaint.

Jun 01, 2026

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Fake US traffic showing

The user is experiencing fake US traffic showing up on 'not found' pages and is asking how to fix it without blocking all US traffic. This indicates a problem with bot traffic impacting their website analytics, likely being tracked via GA4.

May 31, 2026

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I almost did a GA4 course but then realised it was probably more than i needed

The user decided against a GA4 course because it felt 'way more complex than what I actually needed.' They found it overwhelming and opted for a simpler analytics setup, stating that 'you don’t always need the "proper" tool if it slows you down more than it helps.' This is a complaint about GA4's complexity relative to their needs.

May 31, 2026

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[Help Needed] Looker Studio GA4 — Invalid Configuration Error When Adding Dimensions to Table

The user is encountering an 'Invalid Configuration' error in Looker Studio when trying to add dimensions to a table connected to a GA4 data source. They have tried several troubleshooting steps without success, indicating a technical issue with either Looker Studio, GA4, or their connection.

May 30, 2026

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traffic gap between ga4 and search console

The user is observing a discrepancy where GA4 shows more Google Organic sessions than Google Search Console shows clicks, which is the reverse of the expected ratio. They are asking how this happens and if others have experienced it, indicating a problem with how GA4 and GSC are reporting organic traffic.

May 26, 2026

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Anyone knows how do I stop this.

The user is noticing a high volume of direct traffic from China in GA4 with zero engagement time, affecting website sales. They are asking how to stop this, indicating a problem with bot traffic or misattributed traffic in GA4.

May 26, 2026

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Why my google Analytic real time users is active - but no clicks in GSC.

The user's Google Analytics real-time users are active, but Google Search Console shows no clicks. They are asking if others have faced this issue, indicating a discrepancy between real-time GA4 data and GSC data.

May 26, 2026

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Random Traffic Spike from Indonesia - Should I be concerned?

The user noticed a lot of traffic from Indonesia, which is unusual for their site. They are asking for ways to confirm if this traffic is real or not, as it seems to engage normally via organic Google. This indicates a concern about the authenticity of traffic data within GA4.

May 24, 2026

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Your GA4 user-level data retention is 2 months by default. Here's exactly what that breaks.

The user is explaining how GA4's default 2-month user-level data retention breaks year-over-year comparisons, cohort analysis, and long-lookback audience definitions. They are strongly advocating for changing the setting to 14 months and enabling BigQuery export, highlighting a significant limitation in GA4's default settings.

May 23, 2026

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Why does "(direct) / (none)" consistently rank #1 in User Acquisition?

The user is confused as to why '(direct) / (none)' consistently ranks #1 in the GA4 User Acquisition report, especially for new users landing on the homepage. They are questioning if this points to a tracking configuration issue or privacy-related data stripping, indicating a potential problem with how GA4 is attributing direct traffic.

May 21, 2026

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Google Ads adding another Google Analytics tag

The user has realized that their Google Ads is adding their main site's Google Analytics tag to all sites where it's applied and is asking if there's a way to stop that. This indicates a problem with Google Ads' automated tagging or configuration affecting their GA setup.

May 20, 2026

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DV360 clicks vs GA4 sessions discrepancy — 90–95%+ gap, mobile-heavy, mostly Demand Gen. What am I missing?

The user is experiencing a massive discrepancy (90-95% fewer sessions than clicks) between DV360 clicks and GA4 sessions, particularly with mobile and Demand Gen traffic. They are asking for debugging frameworks for such a large gap, indicating a significant problem with how DV360 traffic is being tracked or attributed in GA4.

May 20, 2026

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Numerous of GA4 IDs on unrelated pages

The user found numerous GA4 IDs on unrelated pages across different business ventures (monitors, go-kart track, swimming pools), leading to a messy setup. They are concerned about whether this affects research and audience building for Google Ads campaigns, as data from different target audiences might be mixed. This indicates a significant complaint about the poor organization and potential misconfiguration of GA4 accounts.

May 20, 2026

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From GTM migration to missing UTM columns: getting ad attribution right as a solo founder - Follow up from previous GoogleTags poosts

The user completed setting up Google Ads conversion tracking but cannot tell where new users came from because their user table lacks UTM columns. They are frustrated that GA4 knows but their database doesn't, preventing them from calculating LTV by channel or filtering subscribers by source. This highlights a significant flaw in their data pipeline and attribution tracking, with GA4 data being insufficient on its own.

May 18, 2026

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Help: PPC Landing Pages Showing Up in Organic Search Reports

The user's PPC landing pages are showing up in their GA reports for organic search, despite having 'noindex' tags and not being indexed in Search Console. They are seeking troubleshooting tips, indicating a problem with how GA is classifying PPC traffic.

May 18, 2026

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GA4 finally added an "AI Assistant" channel. Is "Organic Search" officially dying, or just splitting in two?

The user discusses the new 'AI Assistant' channel in GA4 and its implications for 'Organic Search' traffic. They note that the 'zero-click' reality of LLMs is hitting hard now that the data is native, implying a concern about the impact of AI on traditional organic search traffic as measured by GA4.

May 18, 2026

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GA4 sudden pageviews (Views) drop only, active users stable

The user is reporting a sudden and huge drop in Views/Pageviews in GA4 starting May 16th, while Active Users remain stable and Chartbeat shows no drop. They are also seeing articles with more Active Users than Views, indicating a significant anomaly in GA4's view tracking, which is a complaint about data accuracy.

May 18, 2026

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Huge gap between Pinterest Outbound Clicks and GA4 Sessions (Only seeing 15-20%). Anyone else?

The user is seeing a massive discrepancy (80%+ loss) between Pinterest Outbound Clicks and GA4 Sessions, with only 15-20% of clicks showing up as sessions. They suspect misattribution to 'Direct' or 'Unassigned' due to lack of UTMs, bouncing before scripts load, or cookie consent blocking GA4 tracking. This indicates a problem with how GA4 is tracking traffic from Pinterest.

May 15, 2026

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My biggest issue with GA and some solutions

The user describes their struggle with GA setups breaking over time and their development of a monitoring system (now an app called datacanary.io) to catch issues. This post discusses problems with maintaining GA setups and offers a solution, implying a complaint about the fragility of GA/GTM configurations.

May 15, 2026

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How to use GA4 to track multiple URL traffic?

The user needs to track traffic for 20 specific blogs within a larger blog structure in GA4, and regex isn't working due to the length and shared '/blog' path. They are asking for ways to achieve this, indicating a challenge with segmenting traffic effectively in GA4.

May 13, 2026

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tracking AI agent traffic in Google Analytics

The user is discussing how to deal with AI agent traffic on their site, detailing what can and cannot be done with Google Analytics (tracking referrals vs. not reliably tracking crawlers/fraudulent agents). They are looking for community input on how others are handling this frontier problem, which highlights limitations of GA4 in detecting certain types of traffic.

May 13, 2026

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#:~:text= no longer sent from AI Overview links after May 6 update — how are you tracking this traffic now?

The user lost their AI Overview traffic tracking after a Google update changed how these links function (dropping #:\~:text= fragments). They are asking if anyone has found a reliable way to identify this traffic now that it just looks like regular organic Google referrals, indicating a problem with GA4's ability to track specific AI-driven traffic sources.

May 13, 2026

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Strange data in Looker Studio Search Console

The user is seeing strange data in their Looker Studio Search Console report, with a long branded term having thousands of impressions but only one click and a good average rank. They are trying to determine the root cause, such as AI search results or bots, indicating a mystery in how Search Console is reporting this term, potentially related to AI content aggregation.

May 12, 2026

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Traffic from China

The user is getting a lot of traffic from China, which is new for them, and they suspect content copying. They are asking if others have noticed the same thing, indicating a concern about potentially fraudulent or bot traffic impacting their website analytics.

May 12, 2026

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“Not set” in GA4

The user is experiencing a '(not set)' source in GA4 when trying to measure leads from LLMs and is asking about potential 'Google bugs' and 'cookies' as fixes. This indicates a problem with how GA4 is attributing traffic from AI sources, leading to data inaccuracies.

May 11, 2026

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Analytics from MonsterInsights and Google Analytics don't match

The user states that analytics from MonsterInsights and Google Analytics don't match. This is a common complaint about discrepancies between different tracking tools, implying an issue with one or both, likely including GA4.

May 11, 2026

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Unlabeled column in scroll depth exploration

The user has added granular scroll depth tracking to GTM and is seeing an extra unlabeled column in their GA4 exploration report that seems inflated. They are worried this indicates something wrong, pointing to a potential issue with how GA4 is processing or displaying their custom tracking data.

May 11, 2026

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Need advice on scalable UTM structure for Paid Social (Meta, LinkedIn & TikTok Ads) + GA4

The user is seeking advice on a scalable UTM structure for paid social campaigns (Meta, LinkedIn, TikTok) to use with GA4 and a consolidated dashboard. They are concerned about duplicated naming structures in Meta and how to ensure uniqueness and proper attribution, indicating a challenge with integrating paid social data into GA4 effectively.

May 08, 2026

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Tracking AI agent traffic, are these the right metrics?

The user built a tool to track AI crawler visits (since GA4 doesn't catch them) and is asking for feedback on the metrics surfaced (visits per agent, top pages, intent) and whether human traffic should be on the same dashboard. This is a discussion about a custom analytics solution for AI traffic, highlighting GA4's limitations in this area.

May 08, 2026

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Performance Max campaign: See how much ads get given to Youtube, Gmail, Search, etc?

The user is asking how to see the share of their Performance Max campaign that goes to each Google Service (YouTube, Gmail, Search, etc.), indicating a lack of transparency or detailed breakdown within Google Ads reporting that they might expect to be available or integrated with GA4.

May 07, 2026